The Lads: Golf's Newest Content Phenomenon
Inside Jason Day's Revolutionary YouTube Channel
Visit Rising Sun Clubs AustraliaWhat is The Lads?
In January 2025, former World No. 1 golfer Jason Day launched an exciting new venture that's taking the golf world by storm. The Lads is a golf content super group on YouTube that brings together some of the sport's most entertaining personalities, professional insights, and behind-the-scenes access to the world of elite golf.
With over 150,000 subscribers and counting, The Lads represents a new era of golf entertainment where professional players connect directly with fans through engaging, authentic content. The channel has already featured collaborations with top players including Min Woo Lee, Nelly Korda, and Charley Hull.
Based at "The Barn" - Jason Day's incredible backyard golf facility in Galena, Ohio - The Lads produce weekly content including challenges, instructional videos, tour insights, and entertaining golf competitions that showcase both skill and personality.
The Lads by the Numbers
Meet The Lads
The channel features a dynamic group of golfers who each bring their own unique perspective and expertise to create compelling content for golf enthusiasts worldwide.
Jason Day
Founder & PGA Tour ProfessionalAustralian professional golfer and former World No. 1, Jason Day is a 13-time PGA Tour winner and 2015 PGA Championship victor. Known for his exceptional ball-striking and competitive drive, Day has amassed 99 top-10 finishes throughout his career and has finished second in all four major championships. As a Malbon Golf ambassador, Day brings elite-level insights and professional tour experience to The Lads content.
Ryan Ruffels
Professional Golfer & Content CreatorFellow Australian professional golfer Ryan Ruffels brings youthful energy and professional tournament experience to The Lads. Known for his engaging personality and social media presence, Ruffels seamlessly blends competitive golf with entertainment. His on-course chemistry with the group creates some of the channel's most entertaining moments, making him a fan favorite among subscribers.
Jeg Coughlin III
Amateur Golfer & Original CollaboratorA Central Ohio amateur golfer and influencer, Jeg Coughlin III is one of the original collaborators who helped launch The Lads. As a longtime friend of Jason Day, Jeg brings an amateur perspective that resonates with everyday golfers while maintaining high-level play. His presence on the channel bridges the gap between professional tour golf and the amateur game, making content relatable to viewers of all skill levels.
Luke Reardon
Professional Caddie & CollaboratorAs Jason Day's trusted caddie on the PGA Tour, Luke Reardon provides invaluable insider knowledge about professional golf strategy, course management, and the mental game. His behind-the-scenes perspective offers viewers a unique look into the player-caddie relationship that is crucial to success at the highest levels of competitive golf. Luke's expertise in club selection and course strategy adds depth to The Lads' instructional content.
Asaeli Marika "Bat" Batibasaga
Professional Golfer & Day's Longtime Friend
Known affectionately as "Bat," Marika Batibasaga is a longtime friend of Jason Day dating back to their junior golf days in Australia. As a professional golfer himself, Bat brings competitive fire and deep golf knowledge to the channel. His history with Day adds authentic camaraderie to the content, creating genuine moments that fans love. Bat's skills and personality make him an essential part of The Lads dynamic.
Golf Equipment Featured by The Lads
The Lads regularly showcase premium golf equipment from leading brands. Jason Day is a Malbon Golf ambassador and is currently a free agent in the golf club world, experimenting with various setups to optimize his performance.
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What Makes The Lads Special?
Authentic Access: Unlike traditional golf media, The Lads provide unfiltered access to professional golf life, practice sessions at The Barn, and candid conversations that reveal the personalities behind the players.
Entertainment Meets Education: The channel strikes the perfect balance between entertaining challenges and legitimate instruction. Viewers can laugh along with friendly competitions while picking up valuable tips from world-class players.
Star Collaborations: The Lads have already featured some of golf's biggest names including Nelly Korda, Min Woo Lee, and Charley Hull, with more exciting collaborations in the pipeline.
Regular Content: With a commitment to weekly uploads, The Lads ensure fans have fresh content to enjoy consistently. As Jason Day himself noted, "It is a lot of work to do a YouTube channel...if you're planning on releasing a video every week, that means you're doing a video every week, which is a lot of work based on trying to play competitive golf as well."
Gear Up Like The Lads
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Shop Quality Used Golf Clubs in AustraliaThe Future of Golf Content
The Lads represent a growing trend of professional golfers entering the content creation space. Following in the footsteps of successful golf YouTubers like Bryson DeChambeau, Phil Mickelson, and Tommy Fleetwood, The Lads are carving out their own unique space in the golf entertainment landscape.
Based in Ohio but with strong Australian roots through Day, Ruffels, and Batibasaga, the channel appeals to a global audience of golf enthusiasts. The combination of tour-level expertise, relatable personalities, and production quality sets The Lads apart in an increasingly crowded field.
As the channel continues to grow, fans can expect more exciting collaborations, innovative content formats, and insider access to the world of professional golf. The success of The Lads proves that golf fans crave authentic, personality-driven content that goes beyond traditional tournament coverage.
Connect with The Lads
YouTube: @theladsgolf
Instagram: Follow Jason Day at @jasondayofficial and @thelads_golf
Twitter/X: Jason Day has over 539,000 followers sharing tour updates and Lads content
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